The specific market addressed by Tor’s Tonics is the functional beverages market, which was valued at $110,148.9 million in 2020. Our segment of customers is naturopathic, health conscious, and looking to balance their overall being using the power of nature. There is not currently a product on the market that combines multiple supplement-style ingredients and is also fully vegan and organic. Moving forward, our products will remain vegan and organic, but will also include attributes which make them available to other dietary limitations and widen our market base.
Natural supplements provide support to our bodies and minds, but sometimes taking a handful of powerful herbs in pill form can do a number on your digestive process or leave you feeling a little woozy. Therefore, we choose to blend fresh liquid forms of natural supplements with a friendly tea base. By ingesting ingredients such as fresh ginger, turmeric, mushroom extracts, various tea strains, etc., in a clean and carefully curated quantity, our products deliver all the benefits of daily supplements in a unique, new, and enjoyable method. Our customers appreciate the convenience of refreshment and restoration all in one bottle.
Tor’s Tonics currently generates revenue via 65% wholesale accounts with supermarkets, restaurants, bars, and cafes, and 35% retail sales at the Fulton Street Farmers Market each weekend. We will earn future funding from generated revenue, as well as continued efforts to be awarded small business grant funding. Key partnerships we require to operate are with our licensed, shared kitchen space at the Downtown Market, and with our main ingredient supplier, Harvest Health Foods.
Our short-term goal is to increase sales and visibility so that we can lay the groundwork to someday have these products available to whomever may want them. Our long-range goal is to gain the tools and equipment needed to bring our margins down. As a result, we will be able to reach a broader income range and increase accessibility of this type of product to disadvantaged communities.