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THIRSTYGIRL COSMETICS LLC

ThirstyGirl is an invertible makeup-sponge that slows bacterial growth rate to 6 months saving users $90+ yearly.

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thirstygirlsponges.com
THIRSTYGIRL COSMETICS LLC

About this idea

The THIRSTYGIRL sponge cuts out the need for additional makeup tools, while maintaining a budget-friendly cost and enhancing the daily makeup routine with precision edges and faces. Our sponge would last 5-6 months compared to the leading competitor’s three. Here, we would save consumers an estimated $90 per year spent towards replacing their sponges alone. In addition, our sponge is designed uniquely with simplifying the makeup routine, to enhance the consumer experience and highlight the two key needs of our customer: product application and facial structure, designing edges and grooves to target hard to reach places on the face, in addition to makeup steps application. The goal is to limit bacterial growth, as this is the leading cause of mold buildup in sponges. We removed the inner microfiber sponge core, allowing for consumers to flip their sponge invertedly. With this portion excluded, our sponge lacks outside product buildup that traps the moisture which feeds this mold growth, and becomes easier to clean as well. In addition the base is specifically designed to minimize surface-to-surface contact, prohibiting surface bacteria from spreading to the tool more than through common use.