Most businesses exist on the idea of IF. If you are in the mood for a pastry you can go to a certain bakery. If you need your car fixed you will go to the mechanic. My business exists on the idea of WHEN. When you feel discomfort and isolation this system helps you get out. When you have hit a plateau and you need to pivot this system provides the bridge. When your uncertainty is causing you to miss time with your family, this system makes the moments count.