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ReThink Nutrition Protein Bar

A whole foods protein bar made with 6 ingredients sourced almost exclusively in West Michigan

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rethinknutrition.org
ReThink Nutrition Protein Bar

About this idea

Our protein bar is shelf stable without any fillers/binders/sugar substitutes. It is high in fat, calories and protein while being less than 1/2 the sugar (by weight) of an average commercial bar. We have 6 whole foods ingredients making it one of the healthiest bars out there at the same price point as the average retail bar while being one the heaviest (at 2.4oz compared to an average of 1.6-1.7oz bars). Our goal is to restore our health, our community and our planet using this bar as a platform for positive change.

We have spent the last 6 months building the brand, product testing, and quality control. We have finalized our product and already have commitments from larger retail partners, now we need to deliver a streamlined product.