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Picture It utilizes computer graphics, Machine Learning and AI to automatically virtually stage listing photos, eliminating the need for the costly, time-consuming process of traditional physical home staging and unleashes the possibility of fully personalized real estate listings.

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pictureitai.com
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About this idea

Our custom property listing website builder, think Shopify for real estate listings, allows any real estate agent to quickly create a beautiful website for their client that helps the listing stand out. With our built-in real-time virtual staging feature, potential buyers will have the ability to stage each and every living space, both interior and exterior, to their exact use case. With over 50MM commercial and residential listings transactions every year in North America and Europe alone, our total addressable market is $7.5Bn/year. We are initially targeting vacant residential properties within the United States, of which roughly 600,000 are sold/rented every year, totaling $89MM/year based on our $149 expected price point. Our main customer acquisition channel will be our home-built computer vision powered solution that finds vacant listings on Zillow, finds the listings agent and automatically sends an email to the agent. This process will lower our CAC by well over 40%. While our custom website + AI staging solution development is underway, we are still selling our virtual staging services to bring in cash for further growth through PictureItStaging.com. We’ve priced the new solution at our current AOV for a seamless transition for our existing customers.