Right now, digital advertising is broken for everyone. Advertisers spend billions on ads nobody watches — 70% of “viewable” ads are never actually seen by a human. Viewers get bombarded with ads and earn nothing for their time. Creators get pennies from platform ad splits.
Paid Attention fixes this with a simple trade: you watch an ad, you get paid real money. Not points. Not crypto. Cash.
Here’s how it works: brands run campaigns through our platform, and we match them to livestream creators whose audiences fit their target market. When a viewer watches and engages with an ad during a stream, we verify they actually paid attention, and they earn cash on the spot. AI handles the campaign matching, deployment, and optimization — work that would normally require an entire ad agency.
We’re starting on Twitch, where 300K+ streamers are hungry for better monetization and their audiences are already engaged. Our AI operations layer lets a small team do what traditionally takes 30-50 people at an agency, keeping costs low and margins healthy.
The model is already validated. WeAre8, a similar pay-to-watch platform, charges advertisers ~$250 CPM and generates 67x more attention than standard social ads. Discord tested rewarded ads and saw 85% completion rates — users literally asked for more. We’re combining that proven demand with creator distribution that neither of them has.