My Carbon Counter addresses the biggest gap people who care about the planet but aren’t sure what (else) they can do: turning awareness into simple action to build long-lasting habits.
Scientists support that we have all the technology we need to fully address climate change — what’s missing is human behavior change. Everyday people, en masse, are the key to unlocking the changes needed in new policies and the market generally.
But what’s missing to help people to make lifestyle changes? People need easier ways to find pollution slashing shifts and get ongoing positive feedback on taking action.
My Carbon Counter is web-based app that focuses first and foremost on serving individual users with simple pre-calculated shifts they can try, repeat, and build into habits. The platform adds the pollution prevented on the users dashboard, to provide immediate and ongoing feedback to the changes they make.
But after early tests we know people want more than knowing they are doing the ‘right’ thing — they want to see it building into a movement of change. To address that My Carbon Counter adds all prevented pollution together into a Carbon Collective, a community of impact, that is shared weekly with users.