Across all our brands, we will compete on the basis of price, accessibility and environmental/social impact. Through the Mindset Meals brand, we will first focus on food insecurity in the workplace by providing access to healthy, ready-to-eat lunches. We will deliver value to employees by providing affordable, convenient, delicious, and well-balanced food that will help them feel great and be productive – the foundation of a healthy Mindset. Employers will benefit because they are investing in a healthier team. They will enhance their ability to attract and retain talent, increase productivity, and lower their costs by ensuring their employees have access to healthy food. As Mindset evolves, we will leverage our technology to continually add value to employees and employers by helping the Mindset community access products and resources designed to realize a well-balanced life.