Over 5.3 million students take the leap into college annually across North America. This time of change and excitement can much too often become a time of fear and uncertainty: how do I find friends? What if my roommate is terrible? MeetYourClass is a social networking platform that changes the way incoming students transition to college and find roommates, friends, and organizations. The platform automates the management process of college groups on Instagram, which allows us to funnel students into other social networking tool. Rather than scrolling through an endless feed of Instagram posts to meet people, students are discoverable through “filters.” For example, you can find all the neat freak, early bird, psych majors who play tennis and are looking for a roommate.
While providing a great student experience, we can also provide analytics for universities. The data provided shows the percentage of students that are committed vs non-committed and what other schools students are considering. In efforts with universities, a stronger social media presence can be created to increase yield rates.
Our thesis comes from the fact that Gen Z does not want another platform, so by leveraging Instagram we are able to have $0 customer acquisition while funneling and using Instagram as our wedge to get users to our platform. Just recently, we have began talks with a couple universities on selling our licensing to help them grow their social media presence.