Most home-search tools either cut the agent out of the picture (Zillow) or are priced and built for big teams: $150 to $1500 a month platforms designed for 10+ agent brokerages. That leaves solo agents and small agencies, who make up most of the industry, stuck piecing together what a buyer actually wants from scattered texts and half-remembered conversations.
HearthPartner fixes that by pulling together a buyer’s property search activity, their feedback, and the agent’s own conversations with them, then surfacing the patterns and signals an agent would otherwise miss. That turns into buyer summaries and daily, actionable insights: who’s heating up, what they actually want, and when to reach out. It also plugs into tools agents already use, so you can point ChatGPT or Claude at your own HearthPartner data to build custom workflows, no engineering required.