Good Kimchi was born out of our family’s love for homemade kimchi. When store-bought options never matched our grandma’s flavor, freshness, or quality, we decided to make our own—and realized many families faced the same struggle. That’s why we started Good Kimchi: to share traditional, good-tasting kimchi made by hand with high-quality, natural ingredients, including 100% Korean gochugaru and sweeteners such as Korean pear juice, fresh apples, agave, and green plum extract—never refined sugar. Today, we’re stocked in 12 grocery stores across Grand Rapids, and people love finding kimchi that’s traditional, flavorful, healthier, and made with purpose.