Reyna’s Michelada Mix offers premium, natural, gluten-free Michelada mixes in original and mango flavors currently available at 20 Meijer stores, 3 breweries, 2 Mexican stores, and 1 liquor store in the Lakeshore and Grand Rapids area.
My juicy idea is to expand my product offering to include chamoy and tajin rimmers to complement the mixes for a complete Michelada/Bloody Mary experience. Expanding the product offering to include chamoy and tajin alongside Michelada mixes and Bloody Mary bases is pivotal for creating a holistic and satisfying cocktail experience for customers. This expansion not only enhances customer satisfaction but also opens avenues for increased sales, as it attracts a broader audience and provides opportunities for cross-selling and upselling. By offering a complete range of products, the brand establishes itself as a go-to destination for cocktail enthusiasts, fostering loyalty and trust among customers who seek convenience, quality, and a comprehensive solution for their cocktail needs.