BRCĒ is redefining what’s possible in performance and safety gear. We’ve developed a patented material system—lighter than foam, stronger than steel, and fire-resistant—that’s already making waves across athletics and industrial sectors. Our breakthrough shoelace product, designed never to come untied, launched with viral momentum and is now being tested and adopted by pro teams, collegiate athletes, and schools across Michigan.
As a women-owned, Michigan-born startup, we’re deeply committed to our community. We’re outfitting high school and middle school teams across the state with gear that enhances performance and prevents injury—including partnerships with athletic departments at Western Michigan University and pilot programs in Grand Rapids and Kalamazoo. We’ve also made it our mission to empower female athletes, dedicating a portion of our profits to support women in sports and adaptive athletics.
Commercially, BRCĒ is scaling fast—with ongoing product development collaboration with Carhartt. We’re also working alongside global leaders like our advisors from Techstars, Liquid Death, and Oregon Sports Angels.
Locally, we’re partnering with Western Michigan University and KZFV to validate our technology in elite training environments. We’re building not just a brand—but a material tech ecosystem from the ground up, rooted in Michigan and built for global impact.