BRCĒ is rapidly growing student-startup out of Michigan State, developing an ecosystem of high-performance accessories using proprietary composite materials & hybrid fabrics, for performance advantage, better safety and recovery of athletes, kids, first-responders & the everyday person.
BRCĒ has invented the World’s First & Only SHOELACES THAT NEVER COME UNTIED™ & the World’s First FDA-track high-performing ankle braces, guaranteed to prevent unto 85% of all ankle injuries (the most common injury due to activity).
The proprietary composites and hybrid fabric are 8x stronger than steel, remarkably lightweight & fire-resistant, making them suitable for various industrial use cases. Our partnerships range from Techstars, Stanley Black & Decker DeWALT (the largest industrial manufacturer in the world) to Enda Athletic, Inc. (the largest African footwear manufacturer & sponsor of 4 Olympics delegations). BRCĒ is also currently exploring partnerships and licensing agreements with the Department of Defense, US Military & Under Armour, because of the versatile and hardcore capabilities of BRCĒ’s technology.