BRCĒ is built on the there pillars of customizability, comfort and innovation. To achieve these pillars, BRCĒ has developed a patent-pending composite of Aramid fibers and Polyester that is 25% lighter than conventional athletic gear material, 8x stronger, untie-proof, fire-resistant and weather-proof.
Customizability: BRCĒ offers shoelaces and sneaker laces in numerous colors, lengths, and style. This provides the customer with endless possibilities in sustainable use of sneakers, increasing the longevity and minimizing loss of resale value.
Comfort: BRCĒ’s composite allows for shoelaces to be more durable and have more grip. The EVA-foam aglets increase the longevity of the lace itself, and minimizes the wear and tear. The special technology allows the shoelaces to precent untying.
Innovation: The BRCĒ composite will solve the problems of constantly untying, wear and tear and lack of customizability options.
This same composite will be used to manufacture athletic performance-gear due to the unique features and performance advantages this material provides with lighter weight and damage resistance.
This proprietary material is being used to create sneaker laces accessories, which are set to release in late-March 2024.