Our product is a two-sided marketplace for student athletes and brands. Brands and athletes have the opportunity to create a profile on the platform and integrate their social media accounts. We then utilize those integrated accounts to get insights on both parties’ audiences such as location, education status, gender, brand affinity, class status, and engagement rates to make recommendations for partnerships. Brands also have the opportunity to seamlessly search and filter based on their targeted needs. Once a brand has identified an athlete influencer that will reach their target audience, they are presented with templates of successful campaign structures and an analytical pricing recommendation to seamlessly help them create the right marketing campaign for the athlete to facilitate. Once the campaign is created and submitted, athletes have the opportunity to either accept, deny, or counter. If an athlete accepts a campaign, we hold the payment in escrow until it is confirmed that it has been completed by both parties. Once confirmed, we disburse payments into the athlete’s connected bank account and/or a supplied Mastercard backed cash card for athletes who are not yet in the banking system.