GreenRoots Café & Sports Hub is a social enterprise in Dessie, Ethiopia, combining a community café, youth hub, and sustainable food venue. The café offers a safe, inclusive space for young people and families to watch live local and international sports on HD screens, socialize, and engage in cultural events.
Unlike traditional cafés or sports bars, GreenRoots focuses on youth empowerment, local sourcing, environmental awareness, and alcohol-responsible recreation. We integrate educational programs, workshops, and eco-friendly practices such as recycling, sustainable sourcing, and community clean-up events.
By connecting local youth with mentors, offering part-time jobs, and creating spaces for community gatherings, the café strengthens social bonds while generating revenue that is reinvested into sports, culture, and environmental initiatives.
Once this idea exists, Dessie will have a hub that blends recreation, entrepreneurship, sustainability, and cultural pride—where youth can gain skills, families can enjoy healthy entertainment, and the local economy benefits from new jobs and local sourcing.