City Games is a platform that turns real towns into interactive games – where players complete fun, self-guided challenges to earn points, badges, and prizes. Over the past two short seasons in Grand Rapids, we’ve had hundreds of players engaging with the city – visiting parks, murals, local shops, events, and more.
Now we’re launching Play My Town, a simplified and scalable version of City Games, designed specifically for small towns. Each town gets its own branded game with 8–15 local sponsors, each featured through creative in-game challenges that drive foot traffic and promote everything great about that community.
The platform is built to scale: templated gameplay, syndicated content, and a repeatable launch process that makes it easy to deploy across dozens of towns. Sponsors pay a monthly fee to be included, and residents get a fun, rewarding way to connect with their community.