Re-Route Wellness was created to reinvent anxiety relief through a simple, accessible, and science-backed product: grounding sour candies. After years of battling panic attacks and finding little success with traditional solutions, I learned that an intensely sour candy can interrupt a panic attack by shocking the nervous system and pulling the brain out of the fear spiral. With guidance from my therapist, I found immediate relief using sour candy, and that moment changed my life.
But most sour candies are full of dyes, artificial ingredients, and refined sugars. So I created Grounding Sours, the first all-natural, clean-ingredient, hard sour candy infused with functional botanicals designed to help people regain control quickly and discreetly. It’s pocket-sized, affordable, and stigma-free…something anyone can use at school, at work, or on-the-go without drawing attention.
We launched our first small scale batch, sold out, and now are in the process of finding ways to afford large scale production. We have partnerships with retail and subscription boxes on the rise, and demand is already validated through early waitlist signups, TikTok growth, and hundreds of people sharing stories of struggling with panic but wanting natural solutions.