Re-Route Wellness was born from my personal struggle with panic disorder. I used to keep warheads with me at all times to help distract my brain when I would feel a panic attack coming on. This is something that genuinely helped me, but I wanted to take that idea further by blending sour sensory interruption with adaptogenic herbs to create “In Its Tracks”: a natural hard and sour candy that’s clean, effective, and pocket-sized.
Unlike pills, which feel clinical, or sugary snacks, which mask the problem, our product is fun, functional, and designed for Gen Z and millennials who are seeking natural, stigma-free solutions. Anxiety is one of the biggest mental health challenges today, and we’re tapping into a $10B+ stress and mental wellness market with a product that people actually want to carry with them.
We’ve already built a loyal customer base with returning customers and engaged followers, and we’re preparing for large-scale production this winter. With eco-friendly packaging, a mission to give back to mental health organizations, and a community-first approach, we’re starting a movement that empowers people to reroute anxiety and to fuel their peace, not their fears.