Ninety-three percent of consumers want to eat healthy at least some of the time, with 63% trying to eat healthy most or all of the time. When it comes to options for shoppers, West Michigan is falling short. By offering meals that satisfy hunger, and the tastebuds, without sacrificing health – our customers are confident knowing that with limited time to spare, they can still fuel themselves with a flavorful, nourishing meal.
To launch, we initiated an Instagram-only, zero ad-spend, pre-order campaign. We were able to garner enough sales to purchase initial supplies and equipment and to offset our first month of kitchen fees. And although this is an amazing accomplishment, we are most proud of the community of supporters that we continue to build with once again ZERO AD SPEND. Our initial customers are the real MVPs. They liked, shared, and spread the news of Healthy2Go to their networks, and with the growing demand, we were able to quickly transition to generating sales through acquiring B2B accounts.
We are happy to announce that distribution is in full effect in three local grocery markets and one cafe. We are currently developing a micro-franchise model that local markets can execute to provide Healthy2Go Meals “made-to-order”. Customers may also purchase Healthy2Go through online delivery and special orders for business/organizational events.
Healthy2Go customers are employed and between 30-40 years old. Individuals who most frequently purchase meals engage in moderate to heavy exercise 3-5 days per week. Our customers make value-based purchases to impact the local economy.
The Healthy2Go business model is intentionally structured to be as flexible as the world we live in. With a business model designed to pivot and evolve with market changes, we are built for success, prepared to listen to the needs of our customers and meet them every time. Several Healthy2Go product lines and recipe variations are awaiting their turns to shine. Soon, Healthy2Go will offer solutions that satisfy every time of day, snack cravings, kids, and so much more. Hey, the way customers rave about our signature sauces, we might just bottle that up while we’re at it!
At Healthy2Go we know you can have it all: flavor, health, and convenience. If you are like the many Americans who just don’t have the time to create a healthy meal we invite you to join the movement of Bringing Better Food to the People.